BY HARLEY DAVIDSON
Product category
Travel / Lifestyle product
Product type
Design brief
How might we design a product which can be used by travelers during their journey to store food/liquid and can be heated anytime easily.
Individual project
Mentor
Prof. Pathik
Process followed
Genre selection
Problem identification
Brand selection
Brand study
Conceptualisation
Ideations
3d model
Rendering
3d printing
Product advertisement
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Brand ideaology
Harley Davidson is a rugged, strong, and powerful brand image. It's clear the brand, through its marketing, gives you the feeling of being yourself, freedom to travel, living a life without rules. Because of the love of the brand, people not only buy their bikes but also tattoo their brand name on themselves
Brand moto
"LIVE TO RIDE, RIDE TO LIVE."
Product advertisement video
( All rights for starting clips are reserved to Harley Davidson )
